6 Ways to Use Predictive Analytics in B2B Marketing

For years, marketers have tried to predict future campaign outcomes by looking at historical data from previous campaigns. Drawing inferences from past performance, however, is at best a slippery slope. Even the most intuitive marketing specialists cannot expect to get … Continue Reading

Will Artificial Intelligence (AI) shape the Future of Digital Marketing?

Artificial intelligence (AI) nowadays What do self-driving cars, chatbots and automatic face detection have in common? Right, artificial intelligence (AI), a self-learning algorithm that is not only able to process complex data structures, but also to gain experience and learn … Continue Reading