6 Ways to Use Predictive Analytics in B2B Marketing

For years, marketers have tried to predict future campaign outcomes by looking at historical data from previous campaigns. Drawing inferences from past performance, however, is at best a slippery slope. Even the most intuitive marketing specialists cannot expect to get … Continue Reading

Easy to Use Data Visualization Tools help your Business to gain deeper knowledge

Taming the Data Beast with Robust Data Visualization Tools If your organization is swimming in a sea of data, you are not alone. Virtually unlimited analytics from IoT devices, CRMs, ERPs, and business intelligence tools capture a staggering amount of … Continue Reading

How your Small Business can use Big Data to make Better Decisions

Big data has revolutionized the way small businesses operate. Cleverly termed “the information explosion” in the early years, big data has evolved into a unique concept that has helped small businesses increase profits, add value and improve customer satisfaction. Having … Continue Reading