Creating a google analytics kpi dashboard

5 important questions before you create your Google Analytics KPI Dashboard You have been given the task of creating one or more dashboards for the online marketing team using Google Analytics as your primary data source. The following tools may … Continue Reading

Avoid Google Analytics data sampling in reporting

You know the problem, the numbers in your Excel reports or dashboards differ from the numbers in your Google Analytics account? Then you are probably also familiar with the term “data sampling”.   What exactly is data sampling? Google Analytics … Continue Reading

Create a SEO and Marketing Dashboard to monitor your search performance

To build a meaningful SEO dashboard can be tricky from time to time. Especially when you are under time pressure and have a lot of client or colleague wishes to have to be taken into account. Usually the first questions … Continue Reading

6 Ways to Use Predictive Analytics in B2B Marketing

For years, marketers have tried to predict future campaign outcomes by looking at historical data from previous campaigns. Drawing inferences from past performance, however, is at best a slippery slope. Even the most intuitive marketing specialists cannot expect to get … Continue Reading

Five Ways That Data Analysis Will Help your Business

Increasing efficiency and profitability is paramount to business ownership, and you can find objective ways to improve your business is through the use of data analysis. Here are five aspects in which data analysis can help your business thrive and … Continue Reading

Easy to Use Data Visualization Tools help your Business to gain deeper knowledge

Taming the Data Beast with Robust Data Visualization Tools If your organization is swimming in a sea of data, you are not alone. Virtually unlimited analytics from IoT devices, CRMs, ERPs, and business intelligence tools capture a staggering amount of … Continue Reading

How your Small Business can use Big Data to make Better Decisions

Big data has revolutionized the way small businesses operate. Cleverly termed “the information explosion” in the early years, big data has evolved into a unique concept that has helped small businesses increase profits, add value and improve customer satisfaction. Having … Continue Reading

Will Artificial Intelligence (AI) shape the Future of Digital Marketing?

Artificial intelligence (AI) nowadays What do self-driving cars, chatbots and automatic face detection have in common? Right, artificial intelligence (AI), a self-learning algorithm that is not only able to process complex data structures, but also to gain experience and learn … Continue Reading