Creating a professional SEO Monitoring Dashboard for clients or marketing

To build a meaningful SEO dashboard can be tricky from time to time. Especially when you are under time pressure and have a lot of client or colleague wishes to have to be taken into account. Usually the first questions … Continue Reading

6 Ways to Use Predictive Analytics in B2B Marketing

For years, marketers have tried to predict future campaign outcomes by looking at historical data from previous campaigns. Drawing inferences from past performance, however, is at best a slippery slope. Even the most intuitive marketing specialists cannot expect to get … Continue Reading

Five Ways That Data Analysis Will Help your Business

Increasing efficiency and profitability is paramount to business ownership, and you can find objective ways to improve your business is through the use of data analysis. Here are five aspects in which data analysis can help your business thrive and … Continue Reading

Will Artificial Intelligence (AI) shape the Future of Digital Marketing?

Artificial intelligence (AI) nowadays What do self-driving cars, chatbots and automatic face detection have in common? Right, artificial intelligence (AI), a self-learning algorithm that is not only able to process complex data structures, but also to gain experience and learn … Continue Reading