Creating a google analytics kpi dashboard

5 important questions before you create your Google Analytics KPI Dashboard You have been given the task of creating one or more dashboards for the online marketing team using Google Analytics as your primary data source. The following tools may … Continue Reading

Avoid Google Analytics data sampling in reporting

You know the problem, the numbers in your Excel reports or dashboards differ from the numbers in your Google Analytics account? Then you are probably also familiar with the term “data sampling”.   What exactly is data sampling? Google Analytics … Continue Reading